CHROMATISMS, MINIMALISM, AND SOPHISTICATION: AN ELEGANT SYNTHESIS OF STYLE AND FUNCTIONALITY
Excellence and Authenticity in Harmony with the World.
Premiata's projects have always been united by the celebration of the beauty and uniqueness of the enchanting places where each community lives. Every image and every detail tell stories of distant lands that inspire our collections. The FW23 campaign continues this tradition, taking us on an imaginary journey to the heart of Iceland.
Iceland, with its breathtaking landscapes and fascinating contrasts, becomes the perfect backdrop to express the essence of Premiata. From the black beach of Iceland to the sea and imposing rocks, every ecosystem reflects a part of us. This variety of landscapes is a perfect parallel to our identity: a mash-up of influences, styles, and cultures that blend harmoniously.
The beauty of Iceland's vast landscapes, so pure and unspoiled, is reflected in our aesthetic vision and our continuous evolution. Premiata's style, in fact, evolves over time and places, moving from the wild landscapes of Iceland to vibrant cities like Berlin, adapting and transforming, but always maintaining the values that define us: innovation, eclecticism, and quality. Each of our creations is a testament to our dedication to these principles, a perfect blend of tradition and avant-garde.
And it is precisely on this theme that the 'Hiking' capsule collection is born. This collection, infused with boldness and innovation, embodies the essence of Premiata. Featuring Vibram soles, the capsule introduces a concept of urban hiking, with shots taken on the rooftops of London.
Every piece of this collection is dedicated to those who love to stand out with class, appreciate originality, and are not afraid to dare. The 'Hiking' capsule represents more than just a collection: it is a journey into the creative universe of Premiata, where every detail tells a story of passion and timeless style.
