Only the objects that remain over the time can be defined ICONS. In 1999, Graziano Mazza has created the “ oxford without laces”, also reivented by other very well known brands. But the original is always and only PREMIATA.
The ability to create freed from any prejudice. The art of creating ahead of its time, in a perfect balance between innovation and tradition, is closely linked to the ability to convey emotions. Graziano Mazza always says “... the most difficult thing in making the difference is the skill to do it...with the simplest things ...”.
Since 1885, the “know-how” has led the development of the product. The craftsmanship of the original “handmade” has evolved over time with the use of modern technologies. One thing has not changed and is the research on the “ Made in Italy” quality.
Designing new ways is the result of a creative soul that gives more value to its visions than to the reasons of the Market. It is this creative expression that makes PREMIATA unique and hard to classify.
Tell it like it is, alwyas: this has been the main focus for the research in PREMIATA. Every piece of leather, every single pair of shoes have the specific purpose of transmitting always the same aesthetic values, with a unique voice.
Non avere “confini mentali” nel processo creativo e confrontarsi da sempre con culture diverse, ha permesso allo stile PREMIATA di essere riconosciuto ed apprezzato dai più importanti buyers del mondo come l’eccellenza del MADE IN ITALY.
1885
Nazzareno Mazza, valente artigiano, continua a produrre calzature
La statua della libertà arriva a New York dalla Francia, forgiata da Gustave Eiffel
1955/60
Vincenzo Mazza, figlio di Graziano e nipote di Nazzareno, crea il marchio “Endless"
A Liverpool si formano i Beatles, Fellini firma la regia de “La dolce vita”
1981
Graziano Mazza, figlio di Vincenzo, prende il timone dell’azienda e industrializza la produzione
A Londra si celebra il matrimonio tra il Principe Carlo e Lady Diana, Villeneuve riporta la Ferrari in vetta
1991
Nasce il marchio “Premiata”. Inizia la sperimentazione con nuovi processi: capi tinti in botte, invecchiamento in lavatrice, ecc.
Il governo sudafricano abolisce le ultime leggi razziali ancora in vigore:
1996
Graziano decide di trasferire i valori Premiata su calzature con fondo in gomma e nasce la collezione donna
La “Perestrojika” di Gorbaciov rinnova e rivoluziona l’Unione Sovietica
1999
Graziano acquisisce una nuova azienda ed il marchio “Eva Turner”
Viene siglato il protocollo di Kyoto. Dario Fo riceve il premio Nobel per la letteratura
Innovating the Company in accordance with the family tradition.
The most valuable constructions, the maniacal attention to details, the continuous development of lasts, experimenting with treatments and finishing, technical research, the development of new leathers, the training of new workers: all of these are the very essence of PREMIATA.
Premiata sneakers are real objects that melt cutting-edge design and minimalist expression. Each model comes with only one purpose: combine the PREMIATA taste to the best technical characteristics of sports shoes, among all the lightness. The Premiata snekaers are distributed only in the best Stores in Italy and worldwide.
Note that: You may lose the items in your cart and items pricing may vary across countries.
Austria
Belgium
Bulgaria
Czech Republic
Denmark
Germany
Spain
Finland
France
Hungary
Ireland
Italy
Netherlands
Norway
Poland
Portugal
Romania
Slovenia
Sweden
Switzerland
Turkey
United Kingdom
Estonia
Kazakhstan
Latvia
Lithuania
Luxembourg
Montenegro
Serbia
中国大陆地区 /Chinese Mainland
한국 / Korea
日本 / Japan
香港特别行政区 /Hong Kong SAR
Singapore
Thailand
Saudi Arabia/السعودية
Kuwait/الكويت
Qatar/قطر
UAE/الإمارات
Australia
New Zealand
International Site
